RA7 deploys world-class specialists directly into your business — each with a proven track record at the highest levels of their discipline.

Paul Wait
Director
Director
Paul is a 47-year veteran of the travel industry and founder of RedApple 7. His career began at American Express Travel in Liverpool, where a 27-year tenure took him from trainee to Vice President of Sales & Account Management UK/Ireland — becoming the youngest ever manager at 24, opening an office that became the second largest and most profitable in the UK within three years. He was part of the team that took Amex to number one in the UK from 1995–1999. In January 2000, following persistent pursuit by Richard Branson, Paul joined Virgin Atlantic as General Manager Sales. Over 13 years he became an icon in the UK airline industry — reorganising the sales team, growing third-party channels, improving market share over capacity share, and playing a major role in new route launches. He also chaired the UK IATA APJC. In 2013 Paul became CEO of the GTMC (Guild of Travel Management Companies), executing a significant business transformation — repositioning a declining organisation into a respected global brand. He was appointed Chairman of the IATA Advisory Board on NDC (New Distribution Capability) globally and served as a Committee Member of the Rail Delivery Group, lobbying government on APD, HS2, and Heathrow capacity. In 2016 he joined Southall Travel (£600m, Times Top Track 200) as COO, launching STSports and growing B2B revenues by over 10% within six months. In 2019 he founded RedApple 7. Paul is also a Patron of the Eden Dora Trust for Child Encephalitis.
Credentials

Tyler Wait
Director
Director
Tyler is a Marketing and Brand Specialist with a proven track record scaling digital marketing operations and managing multi-million pound advertising budgets. As Head of Digital Marketing at Carloans365, he has grown the brand from £0 to over £500,000 in monthly Google Ads spend — profitably. He brings extensive agency experience with collective client portfolios commanding £10 million+ per month in advertising budgets. Throughout his career, Tyler has been instrumental in major brand launches and scaling operations. He was pivotal in All33's Shark Tank campaign and ergonomic chair launch that resulted in private investment. He scaled American brand Lowbrow Customs to $3 million in annual revenue and helped personal brands like Jamie Alderton reach audiences at scale. In his second agency, he built the marketing department from the ground up, working with automotive clients including Trade Centre and Carloans365, and helped Myclaimgroup efficiently deploy their £5 million per month marketing budget to dominate the PCP claims space. His fractional CMO experience has taught him how to optimise digital marketing teams, audit growth strategies, and transform how brands operate online. Today, his expertise centres on building high-performing marketing machines, scaling fast-growth startups, and managing sophisticated, results-driven campaigns.
Credentials

Frank Marsh
Sales Performance Specialist
Sales Performance Specialist
Frank Marsh is a Sales Performance Specialist, trainer, coach, and mentor with over 40 years of hands-on experience in sales, sales leadership, and customer experience. He is the founder of the Frank Marsh On-Line Sales Academy and works with SME and enterprise organisations to help them improve sales effectiveness, customer engagement, and long-term business performance. Throughout his career, Frank has held senior management and director-level roles and has been directly involved in businesses at every stage of growth. He has founded and grown companies from the ground up, invested in and transformed businesses across multiple sectors, and successfully exited ventures — experience that gives his work strong commercial credibility and real-world relevance. The Frank Marsh On-Line Sales Academy provides continuous, real-life sales learning built from decades of first-hand experience, giving business owners and sales professionals flexible access to practical skills and ongoing support. Frank is also a co-facilitator of the Sales Effectiveness Group, a structured peer forum for business owners and leaders focused on advancing business objectives through shared experience, challenge, and practical discussion. Known for his positive, direct style, he continues to work closely with sales teams and business leaders — helping them think differently, act decisively, and achieve results that last beyond the training room.
Credentials

Elina Voinarovska
Intelligence Designer
Intelligence Designer
Elina Voinarovska is a Creative Team Lead and highly-experienced digital design specialist with a unique blend of artistic vision and direct response marketing expertise. Born in Vinnytsia, Ukraine, she discovered her passion for art at just three years old — a creative spark that has defined her career trajectory. Today, she brings that same intensity and precision to every digital touchpoint she designs, combining aesthetic excellence with commercial intelligence to deliver results-driven creative solutions. As Creative Team Lead at Claimsline / Reclaim247 (a Sunday Times Top 100 Fastest Growing Company), Elina has built and scaled the creative operations for a high-growth claims management firm. Her expertise spans both direct response marketing and brand marketing, allowing her to navigate the complex tension between immediate conversion and long-term brand equity. She is equally fluent across the entire design ecosystem — advanced AI design platforms, the full Adobe creative suite, and emerging digital tools — which gives her the ability to work at both strategic and execution levels. Previously, Elina spent formative years at Leadly, a digital marketing agency serving some of the financial industry's biggest clients. That experience taught her the discipline of serving demanding stakeholders and delivering consistent, on-brand, quality content under pressure. She specialises in producing promotional assets that are not just visually compelling but strategically aligned — creative work that earns attention and drives business outcomes. Known for her systematic approach and eye for detail, Elina is a rare combination: a designer with genuine commercial credibility and a creative strategist who understands execution.
Credentials
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