SEG
Peer Forum

Sales Effectiveness
Group.

A monthly peer forum for business leaders seeking growth, guidance, and a community of like-minded professionals — where challenges become opportunities.

Introduction

Are you a business leader seeking growth, guidance, and a community of like-minded professionals? The Sales Effectiveness Group is where challenges become opportunities.

Led by seasoned experts Frank Marsh and Paul Wait, with over 80 years of combined experience, our monthly meetings offer direction, support, and a collaborative environment to tackle your toughest business issues.

Frank Marsh and Paul Wait — co-facilitators of the Sales Effectiveness Group

Frank Marsh & Paul Wait

Co-Facilitators · Sales Effectiveness Group

Combined Experience

80+ years

Two seasoned business leaders co-facilitating a structured peer forum for owners and directors focused on advancing business objectives through shared experience, challenge, and practical discussion.

What Makes Us Different

More Than a Meet-and-Greet

01

Confidential, Trusted Environment

Meetings are held in a safe, private location in central Wirral, ensuring open and honest discussions with trust and discretion at the core.

02

Action-Oriented Teamwork

Members work together to identify challenges, develop actionable plans, and maintain accountability.

03

Real Business Impact

We're not just a turn up and meet-and-greet group. We focus on open discussions that lead to tangible actions and positive results.

What You'll Gain

Tangible Outcomes, Every Month

Each session is built around practical, actionable outcomes — leaving you with a structured plan and the support to execute it.

Learn how to attract and qualify prospects.
Convert prospects into profitable customers.
Retain customers and encourage repeat business.
Leave every meeting with a structured plan to tackle your sales challenges.
Share strategies, solve problems together, and boost team spirit.
Enjoy guest speakers and targeted learning sessions each month.
Refreshments and lunch provided for a comfortable experience.
Membership Details

How It Works

Monthly Price

£160.00 + VAT

Meetings

Monthly, 10:00am – 2:00pm

Venue

Village Hotel, Wirral

Membership

4-month commitment, then rolling monthly

Ready to transform your business challenges into growth opportunities?

Then sign up and add your name to the Sales Effectiveness Group. Frank and Paul look forward to seeing you as part of this dynamic growth team.

FAQ

Frequently Asked Questions

Member & Client Stories

In Their Words

"We now have a sales unit and customer services team supporting the business who all work for each other and the success of the business. We now have processes and systems and a pipeline that promises exciting times ahead, a situation that could not have happened without Frank working alongside us."

DA

Daniel Aris

Chairman, Tower Supplies

"We have used Frank for a while now and love the way he helps us progress our business and team. Frank helps us look at things in a different way and adapt our sales strategy regularly to make it the most effective it could be. This has helped us increase our sales month on month."

KP

Kaush Patel

Director, Your Lead Machine

"Frank delivered a successful Sales Refresher course and an Account Management program for 16 sales staff; both tailored to our team’s needs. The training improved working practices and encouraged personal growth, resulting in more business opportunities. I strongly recommend Frank Marsh."

RY

Rachel Yeoman

Sales Director, Chichester College Group

"Frank coached and trained our sales teams on how to use the telephone as a sales tool, how to account manage at the strategic level and implemented a sales strategy that opened up new business opportunities that we could only have previously dreamed of. Frank is a master in helping you understand sales and the value of people engagement."

BT

Ben Turner

Partner, V12 Footwear

"The workshop presentations by Frank were spot on, well structured, informative with meaningful role plays and humour. Individual advice from Frank was invaluable to the sales team and we now recognise what needs to be done to build our business future."

GM

George Martin

Managing Director, Kingfisher Packaging

Ready to Join the Group?

Book a free exploratory conversation with Frank and Paul about the Sales Effectiveness Group.